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Our History

Ontario has a longstanding history of innovation in adoption recruitment. In fact, Ontario was the Canadian forerunner for photolisting waiting children since the early 1960’s.

Our History

In 1964, Andrew MacFarlane of the Toronto Telegram commented on the success of photolisting when he said: “We may have wondered a little at the beginning who wants to see a bunch of pictures of kids. Well, it turns out that everybody did.”

But more needed to be done.

In 2003, a group of adoption professionals were concerned about the increasing number of Ontario children in need of a permanent family. They expanded on the idea of internet-based photolisting with the creation of

As a result, The Today’s Child feature that started in the Toronto Telegram almost fifty years ago continues today as a monthly feature in the Toronto Star. is powered by technology and the Internet, and helps families to pursue adoption at their own pace. We provide clinical support for both families and adoption professionals in Ontario.

Initial funding came from the Trillium Foundation, and in 2006, the Ministry of Children and Youth Services funded the creation of AdoptOntario Professional™ and the Adoption Resources Databank as an initiative of the provincial child welfare transformation agenda.